What does your logo design say about your company?
Having a construction logo design that stands out from the competition is crucial. You want it to be so customized that it immediately relays what you do for clients.
It needs to be on-brand and eye-catching. But it should also convey to your customers that your work will withstand the elements, as well as the test of time.
Read on to learn more.
Is Your Construction Logo Design Building Your Brand?
It should be.
If it isn’t, it’s time to take a look at your selection of images, colors, and fonts. You also need to consider how all of it is arranged in your logo.
Ask yourself the following questions:
1. Is My Image Overused?
Certain images are associated with certain industries. In the construction industry, logos often have hammers, houses, and hard hats. They’ve been overused and overdone.
But how do you change things up without going too rogue? You don’t need to eliminate familiar images. Just try putting a new spin on them.
For example, instead of a perfectly completed house, try a design showing a floor plan. Or perhaps a house with a scaffolding. Something that conveys the work you do–without being too cliche.
2. Do My Colors Stand out?
This doesn’t mean they should be eye-popping. But psychologically speaking, colors have meaning. And a successful color scheme can enhance the effectiveness of your logo.
That being said, there are colors in construction logo design that have become too common.
For instance, how often have you seen yellow and black? And forget about white and orange. It’s already “taken.”
Rather than using colors that make it appear you’re trying to imitate known suppliers and companies, pick some hues that highlight the unique aspects of your business.
Do you focus on eco-friendly construction? Use some blues and greens. If commercial construction is more your thing, keep it sleek with darker blues and silver.
3. What Does My Font Convey?
Is it unremarkable?
You might want to consider “constructing” your own. It’ll help to give your retail logo instant recognition. (Think General Electric.)
You can sketch one out yourself or utilize an online logo design site to assist you. But your primary objective is to find a style that distinguishes your business from others.
4. How Are the Elements Arranged?
Any construction project aims to be structurally sound. Does your construction logo design convey this?
How your icon and text are placed impacts the way customers view your logo.
To get the most positive impact from your element arrangement, experiment with changing the size of each individual object. Then play around with increasing and decreasing the distance between them.
These small changes can make a huge difference.
5. Is It Over-Designed?
If your logo is overly complicated, confusing and disorganized, then what does that say about your company?
Keep your logo clean and simple. You want it to establish your company as organized and professional–a company that knows what it’s doing.
A messy logo is not going to do that.
A Strong Logo Speaks Volumes
Once you have the construction logo design that fits your company, why keep it hidden on a business card?
Beyond hats and work jackets, another great way to show it off is on your hands!
Contact us today to see how you can get your logo on a huge selection of work gloves.