When businesses talk advertising, they often focus solely on SEO, PPC ads, and other digital methods. After all, almost everyone is online nowadays. Who wouldn’t want to market to such a large crowd?
But traditional methods are still viable ways of attracting customers, particularly when you target a local audience. Giving out promotional items like custom printed gloves can be one of the best marketing strategies around. They’re cost-effective and gives you instantaneous brand recognition.
But how do personalized gloves benefit you the most? Read on and find out more today.
1. An Alternative Business Card
Business cards are always valuable as an advertising staple. But when compared to customized gloves, the latter is more fun and creative. They both achieve the same goal—show your company’s contact information.
That’s why it’s always better to leave both your business card and a branded product. For example, if you own a hardware store, give away a pair of gloves with every significant sale. It’s guaranteed to get some use while giving buyers the means of remembering you more.
2. A Powerful Marketing Tool
If your business needs a faster, more effective way of marketing itself, customized gloves is a good answer. It has long-lasting effects since it creates a tangible connection. Your customers trust you more when you give them logo gloves for free or as part of their loyalty program.
With promotional items like gloves, you reinforce brand recognition. This is a goal no matter how large your business is. With more than 30.2 million small businesses in the United States alone, you always want to stand out from your competitors.
Using customized gloves will make your brand more recognizable, the more you give away. The simple reason behind this is the fact that people tend to choose what they’re more familiar with. It’s especially effective if you’re trying to promote your business via word of mouth.
For instance, giving a bunch of high-quality gloves will raise intrigue. The friends of the person you gave them to will start asking questions once they see it. The glove wearer will most likely point them to your direction.
3. Free Business Promotion from Wearers
As stated above, your merchandise wearers will often spread your business more. These customers become your little marketers advocating for your company. They attract potential customers that will look into your company and see how you can benefit them.
If they aren’t keen on looking by themselves, they’ll at least ask the glove wearer about your company. More often than not, they will sing praises to your business and your generosity. It’s more effective if you describe your products and services in a clear and concise manner.
Custom mittens are something your customers could keep around them. It’s on par with other promotional items like pens and drinking bottles. They’re going to get used over and over again during the course of their daily lives.
With repeated use, the gloves will stay in their mind more. It’s much better compared to giving something like a stress ball. Things like these will only see a few uses before the recipients throw them out.
4. Morale Boost
The great thing about customized gloves is the fact that they aren’t exclusive to potential customers. You can also give them out to your good employees. It’s an effective way of lightening up their mood and giving them the morale boost they need.
It’s always important to remember that people will always like free things. Your employees are no exception. With effective custom gloves, you get the benefit of employee promotion while lifting their morale to new heights.
Your generosity will likely spread around once you circulate a lot of gloves. This will give you a palpable increase in quality applicants. After all, these potential recruits will see that you care enough for your employees to give them free merchandise.
With this, your employees will feel like they’re special and needed. Nothing makes people work with more fervor than knowing their employers care for them.
5. Higher Reach at a Low Cost
You might have difficulties in choosing what marketing strategies work for you. It’s especially the case when you’re a small business with a tight budget. Customized gloves and other promotional items might be what you need to get a high pay-off for a low cost.
These items carry a small price tag but can impact your business for a long time. This gives you better value for your initial investment. Hosting a simple glove giveaway will make your customers more loyal toward your business.
To get the most value out of your investment, it’s always wiser to get your items in bulk. This will allow your business to reach a lot more people while reducing its cost. Be sure to come up with a budget strategy to fund the initial investment.
The Don’ts of Custom-Printed Gloves Promotion
The most common mistake businesses do is to forget putting their brand on the gloves. Your brand isn’t getting recognition if you’re not using them as promotional tools. Without your contact information on the gloves, it defeats the purpose of handing them out in the first place.
Getting free stuff isn’t always a good thing for a lot of customers. That’s why gloves stick out since they’re useful and unique for most businesses. The most common giveaways include pens and mugs, so avoid them.
Get Custom Printed Gloves Today!
Handing out custom printed gloves is easy, as long as you’re willing to pay for the initial investment. If you’re still on the fence about using them, go back to this guide. It helps you to know how this promotional product benefits your business.
Don’t hesitate and try out something new. Your competitors are most likely improving themselves each passing day.
Do you need a good supplier of high-quality, custom-made gloves for your promotion? If so, you can contact us today. We’ll help you out and work with you to find the best promotional gloves that fit your business best.