Construction companies aren’t always the first businesses that come to mind when discussing branding campaigns. They should be though. Branded construction clothing—which many companies already use—is a good way to begin.
In today’s Internet marketplace, there are companies waiting to brand anything, from your office pens to your children, by placing your company name and logo on an array of items people use every day.
Let’s take a step back though, and begin by discussing branding campaigns more broadly to set the context for branding construction companies and the clothing they use specifically.
Have a Good, Memorable Brand
Assuming your company already has a solid branding campaign that’s anchored by a well-designed and memorable logo, the next step should be to decide how custom construction clothing should be integrated into that campaign.
Does your company have a good logo? Make sure it meets the following criteria:
- It’s simple
- It’s relevant
- It’s versatile
- It’s unique
- It’s memorable
If you’re still using an older logo, you might want to work with a graphic designer to have it updated. If you’re planning to use it to customize clothing and other items, it should work both in monochrome and scaled down to a small size.
Every good construction site has at least one banner with the company’s name, logo, and possibly a sketch of the project being worked on. An astute passerby is sure to notice the professional look of any employee clothing that reinforces the banner.
The banner plus the branded clothing send the message that “we at XXX Construction are working collaboratively on all details of this project.”
The passerby, who might happen to be considering a new construction project, could’ve been so impressed by the professional look of your site that they’ll want to check out your website as soon as they get home or back to their office.
Of course, your website will have any details of your business that someone might want to obtain, as well as easy-to-locate contact information.
There are other components to a branding campaign, but we consider the logo, signage, and website to be core elements of a construction company’s campaign. The logo should be at the center of it all.
Construction Clothing That Can Be Customized
We believe the following items represent what construction workers wear on a day-to-day basis. By the way, you might consider asking some employees to comfort-test the clothing items before buying them for everyone.
What symbolizes the construction industry or its workers more than the hardhat? Not only is its iconic shape unique among professional headwear, but it’s also usually brightly colored for both safety and branding reasons.
Nice-looking customized work shirts are appropriate for both the office and worksite. Popular styles include short- and long-sleeved polo shirts, Oxford shirts, and lighter weight sweaters.
Sweatshirts are true “on-the-job” clothing. They help protect workers’ arms, provide a layer of warmth, and still display the company’s logo. They’re also inexpensive and easily replaced when worn out or damaged.
Construction workers need protection from unexpected rain or wind. And it’s not uncommon for a construction project to continue into colder weather.
Plus, it doesn’t hurt at all to have your workers wear their branded jackets for sporting events or other off-the-job outdoor activities!
Gloves can keep your hands warm in chilly weather. But unlike shirts and jackets, gloves also have some highly specialized uses.
Many offer protection when working with dangerous substances or doing activities that might damage the skin. According to the U.S. Bureau of Labor Statistics, over 110,000 hand injury cases cause workers to miss work every year.
Here are some examples of safety gloves for construction that can be customized:
- Anti-vibration gloves
- Kevlar gloves
- Welding gloves
- Heavy-duty rubber gloves
- Insulated gloves
- Chemical-resistant gloves
Yes, there really are companies that will go so far as to put your company logo on various brands of work boots!
Safety Clothes for Construction
Along with hardhats and safety gloves (mentioned above), there are high-visibility safety vests and other high-visibility clothing that can be branded. There are also logo-customizable safety glasses to use for welding and other jobs that put the eyes at risk.
One Last Word…
Don’t forget to have your employees label their clothing, either with sew- or iron-on tags or indelible markers. With all employees having the same logo on their clothing (we assume), it’d be easy to lose track of which item belongs to which worker!
In order for your branding campaign to fully work its magic, you should have some photogenic employees dressed in custom construction shirts and carrying custom hardhats make some public appearances on behalf of the company.
These should be your company’s superstars—those who are known for being the best in their trade specialties or perhaps have represented the company well at charitable events. They should be well-informed and excellent communicators.
One company offers this advice to other businesses: “take your best people and send them to trade shows, advertise them on flyers, and set up their own social media accounts for your business.”
Is Branded Construction Clothing Cool or What?
When selecting the construction clothing and gear you want to brand, be sure it’s what your employees want to wear and use. The last thing you want is for them to resent you for urging them to dress in ways that might feel uncomfortable.
Branding the company should be an exciting and enjoyable experience for everyone. For example, some businesses and organizations encourage wearing logo clothing on “casual Fridays” and other designated days.
Before long, proudly sporting the company logo just happens, without needing any suggestions from “above.”
We certainly feel excited when we hear about people proudly wearing our gloves!
If you haven’t figured this out already, we specialize in gloves; specifically, promotional work gloves. So when you decide you need what we sell, we’ll be ready and waiting to hear from you. Give us a shout!