Construction plays a big part in the U.S. economy. According to the Associated General Contractors of America, the industry has more than 680,000 employers with over 7 million employees. So how do you make sure your construction company stands out from the crowd?
With a sound strategy, you can expand your business to reach more clients.
Start building your construction marketing strategy with these tips! With these marketing methods, you’ll have the blueprints you need to succeed.
1. Google My Business Listings
To start, make sure your clients can find you online.
Use Google My Business to show people your contact information.
The GMB listing will display essential contact information such as your phone number, address, and business hours. It also shows other information, such as photos and reviews.
Your GMB listing will display prominently on a Google search page. This real estate can help your business stand out from other search results.
Once you update your Google My Business listing, make sure your other online listings show the same information. Otherwise, clients might get confused about your contact info. Consistency is key.
Updating your online listings will make it easier for clients to find your business.
2. Request Reviews
An important component to your Google My Business listing is customer reviews. You can also show these reviews on your website.
Reviews are important for demonstrating social proof. Before we chose to trust a new company, we check online for reviews. Hearing from other customers can help give us peace of mind about a new business.
Ask your happy clients for their reviews.
Make sure to keep up with these requests. Fresh reviews will give you fresh website content for your website.
Otherwise, a five-year-old review will show up on your Google My Business listing (with the date). This won’t help people confident about your business.
For an effective construction marketing strategy, make sure you keep up-to-date with these methods. New content will help keep you top-of-mind and relevant to your customers. Otherwise, you’re falling behind.
3. Awesome Optimizing
Make sure your website is up-to-date, too. That means new, unique content and fresh designs. Stale, outdated language or imagery will make your company look old and outdated.
Keeping your website up-to-date, on the other hand, will show people your construction company is moving forward in the industry. By optimizing your content, you can use the latest trends and construction marketing ideas to promote your business.
Don’t forget search engine optimization (SEO). SEO uses your website content to attract people to your site when they’re searching online.
If someone searches for a construction company online, your website will show up based on keywords within your content.
Reaching the top of a search page will show customers you’re a credible resource in the construction industry. That top-spot will also help you attract site visitors before your competitors do.
Using this construction marketing strategy will help you gain new leads, boost sales, and improve your brand awareness.
4. Start Blogging
For an SEO strategy to work, you need to post unique content on a regular schedule.
One of the most effective ways to keep an ongoing SEO strategy is by blogging. First, research what your clients are searching for online. What construction topics are they researching?
What questions are they asking?
Then, start writing! Use your research to create content that appeals to your clients’ interests. Answer their questions and show them you’re there to help.
Blogging will help improve your SEO ranking.
5. Show Up on Social
Social media can keep you top-of-mind with clients, too.
Take pictures of your work, including client meetings and your latest projects. From blueprints to team pics, social media photos are a great way to showcase your brand.
Don’t forget to respond to questions and comments, too.
Showing people you’re responsive will also show them they can trust you.
6. Add Pay-Per-Click Advertising
Pay-per-click, or PPC advertising, shows digital ads across the web. You can choose to display these ads on search engines, other websites, or even on social media sites.
There are a number of PPC strategies to choose from. For example, you can target potential clients based on the keywords they’re searching or sites they’re visiting.
You can also use retargeting to show ads to people after they visit your website.
There’s social media PPC, too. However, it’s important to determine your budget before you start spending on digital ads.
7. Wear Your Brand
Use your logo as a way to market your construction company.
People remember imagery. Printing your construction company’s logo on work gloves can help build brand awareness. You can give these gloves out to prospects or your existing clients.
Then, they’ll remember your brand and company every time they see your logo.
Make sure your logo appears on your website and social media accounts for brand consistency.
Check out these construction branding tips for more ways to promote your business.
8. Love Local
According to Google, “near me” searches grew by 150% in the span of two years.
A local SEO strategy can help you make the most of these searches. Local SEO allows you to target clients who are nearby. That way, you can become a prominent business with local clients.
Show that local love in person, too. Attend networking events, get involved in the community and charity, and focus on relationship-building.
The time you commit will pay off as you build brand awareness and promote your construction company.
9. Show Off Your Work
Add a portfolio page to your website!
A portfolio can give interested clients an idea of the work you do. Make sure to take high-quality photos. That way, your work appears professional.
You can also use portfolio pages to improve your website SEO.
Once these photos and a project description are on your website, you can use your photos for social media, too!
Building a Stronger Brand: 9 Construction Marketing Tips
Start building out your construction marketing strategy! With these tips, you have the blueprints you need to promote your business. Consider this your chance to get ahead of the competition.
Contact us today to make your gloves a part of your construction marketing strategy.