With each new year trends come and go to advertise your business. Being up-to-date on current top promotional product trends is important because it gives you an edge on your competition.
With this said, 2019 has seen a wide variety of products that focus on practicality and usability. These include eco-friendly products such as reusable straws or products made out of cork, wireless phone chargers, canvas backpacks, and campfire mugs.
One product particularly stands out for its uniqueness and practicality: work gloves. How can this help promote your business? Read on to learn more!
What Is Brand Identity?
Your brand identity helps you stand out, even from businesses in the same industry. Creating a strong brand and promoting it to potential customers is a great way to spread word of mouth and build trust.
If you have a solid brand identity, you’ll be instantly recognizable to customers who are seeking your particular services. Through promotional products, your customers will associate the product with your business and service, which forges a strong connection.
Before choosing the tangible elements that create your brand, ask yourself the following questions:
- What’s your “why?”
- What beliefs drive your business?
- If your brand was a person, what kind of personality would they have?
- How do you differentiate yourself from the competition?
- If your brand was a person, how would they communicate?
After you’ve answered these questions to your satisfaction, it’ll be much easier to decide what promotional products to use for your business.
It’s also recommended to hire a designer to choose the right colors and logo to make your brand truly stand out. Because you have the questions above answered, your designer will have an easier time matching your needs when it comes to the logo’s design.
Why Brand Identity Through Clothing?
Practical promotional products are enticing because you know that prospective customers will use them often and see your brand every time they do. This is why office equipment promotional products such as pens, binders, and notebooks are so popular.
Promotional apparel is most likely to be worn repeatedly if you’ve branded yourself thoughtfully for your potential customers. By wearing your promotional products regularly, word of mouth will naturally spread, which is your best way of advertising.
You can consider a promotional work glove like a moving billboard. Your logo can be placed on the back of the hand, on the wrist strap, on the palm, or even on a finger or a thumb. It all depends on the size of your logo and your vision for the finished product.
Promotional work gloves are particularly useful because the wearer and anyone around them can clearly see your business’s name and unique branding. Plus, they are valuable pieces of clothing that offer protection from potential injuries.
In fact, cuts and lacerations are the second most common hand injuries according to the Occupational Safety and Health Administration (OSHA).
Top Promotional Work Gloves
Are promotional work gloves the best product for your business? Taking your brand identity into account, think about who would wear work gloves. This includes many workers out in the field, such as construction workers, mechanics, and other industrial professionals.
If you’re going to offer work gloves to these professionals, you’ll need to ensure that they’re of good quality. Here are some considerations to take into account when looking for a supplier.
Fit and Comfort
Work gloves need to fit workers comfortably and snugly. If they don’t, they won’t wear them, or worse they could get injured. Taking this into account, providing multiple sizes will ensure that people with both small or large hands are using your promotional product as well.
Professionals in the automotive, aviation, and other specialized industries handle small tools. If your business caters to these professionals as well, make sure that they can wear them while handling the tools they need.
Work gloves should always provide the worker with protection. If they don’t, this could do more harm to your brand than good. While doing your research, make sure the company you choose stands behind their product and offers a guarantee.
In a similar vein, ensure the gloves you provide are durable! If they fall apart after minimal use, people are most likely to associate this with your brand and not the manufacturer you hired. It’s your duty to do your due diligence and research to find quality promotion work gloves.
Work Glove Prices
Promotional work gloves can cost as little as $2 per pair to approximately $20. If you know your ideal customer, this can be a great investment to spread word of mouth. Low-end, less expensive gloves include disposable, cotton, or knit materials that usually protect workers against chemicals.
Work Glove Varieties
Taking your industry into account, Logo Work Gloves is able to provide a variety of promotional work gloves. These include:
- High Visibility
- Kevlar & Cut Resistant
- Leather Palm
- Mechanic Work Gloves
- Winter Insulated
- Youth/Small Sizes
All varieties of gloves are perfect for promotional giveaways and can be customized with your business’s logo.
Price and Quality Guaranteed
You’ve honed in your brand identity, decided on what variety of top promotional work gloves your target customer needs, and are ready to make your investment. Founded in 1992, consider Logo Work Gloves to provide you with a good price and quality.
Contact us today to get your order started!