Promotional Item Best Practices

Why Are Promotional Items the Best Marketing Strategy?

best marketing strategy

Are you looking for an easy way to build up the brand awareness for your business? Using promotional items can be an effective solution in helping people recognize your business, logo or brand anywhere you go.

Whether you’ve decided to create a custom shopping bag, stickers, apparel or even gloves, promotional items could be your best marketing strategy to grow your businesses reach.

But there’s a problem. People can sometimes be doubtful and unsure of whether promotional items are worth the money or investment.

Is it worth spending a large amount of money on merchandise which is just going to get given out at trade shows or a convention? Will promotional merchandise really make a difference?

In this article, we will explore why promotional items are one of the best marketing strategies for your business.

The Cost-Effective Nature of Promotional Products

You know there’s a reason that when you walk down the high-street, you see a lot of promotional products. Companies do it for a reason, and it’s because promotional products are a super effective marketing technique.

Did you know that 8 out of 10 people in the US have between one and ten promotional products?

Did you also know that using promotional material within your marketing campaigns can increase the effectiveness of your brand by up to 44%?

Whatever your take is on promotional products, it’s clear that they are a powerful tool in marketing your business.

Let’s look at some of the reasons why they are so effective.

5 Reasons Why Using Promotional Items is The Best Marketing Strategy

Promotional items can make such a huge difference to your marketing strategy. Let’s explore some of the reason why promotional items are so effective for your marketing strategy.

1. Low-Cost Yet Effective Marketing

Let’s face it, a lot of companies would love to be in a position to have an all-guns-blazing, Beyonce style, Superbowl advertising budget. But frankly, budgets don’t allow it.

Luckily, promotional products are an affordable way to improve your marketing message. For many startups, there are a lot of low-cost promotional product campaigns you can implement alongside your existing campaigns.

You’ll find most manufacturers keep prices low for mass production. It’s a great opportunity to have a low-cost item that amplifies your brand.

Some of the most effective promotional products like mugs are great for brand recognition, with 57% of people being able to recall the advertising on a mug. Putting your promotional items in the hands of people makes a big difference.

2. Instantaneous Brand Recognition

Brand recognition is huge in the world of business. It’s why you see such huge endorsement deals for brands all across the sporting world.

It helps people to identify immediately with a company, and it’s products or services. You’ll know this if you’ve ever driven past the yellow arch logo of McDonald’s.

When you give out promotional items as gifts to customers, you’re not only giving them something of value; you’re giving that value a face in the form of your branding. This helps them to remember and recognize your business.

These gifts can often remain in their homes, offices, and vehicles for months and even years. This then reminds them of you and your business.

The next time they see your logo, it’ll remind them of your gift and of your business.

3. Increased Exposure of Your Business

Advertisements on billboards or television are gone within a blink of the eye. But people hold onto promotional or gift items for a long time.

Although you may not know it, your body subconsciously is seeing that branding and imaging every day, building familiarity. When consumers use your gift items, they’re also exposing your brand to more people.

These freebies are an easy way to get more eyes on your branding and logo. 66% of people can recall the brand on a promotional product they received in the last 12 months.

Of those people, 87% kept a promotional item for over a year. This longevity increases your brand’s exposure over time.

4. They Work Like a Business Card

A business card is there to introduce you, as a business, to your consumer or client. Your promotional products are something of an unconventional business card.

Unlike business cards though, people tend to keep a hold of promotional items. When you are giving out your promotional items, you’re not just giving away something for free; you’re introducing your business to potential clients.

Your promotional products can actually have the same approach as a business card. They can include contact information, a company logo, an image or a slogan talking about your business message.

This effectively works as a wearable business card, that not only that customer can use, but others can see too. You can also work your promotional products into your social media campaigns.

Choosing the best promotional items can help with this one. You can put things like hashtags on t-shirts or a competition on a back of a shirt that people can see and share online.

5. Customer Loyalty

Customer loyalty is a great asset to have. It means your customers will come back to deal with you, over the competition.

When you give away promotional products for free to your customers, you are improving your relationship with your customers and improving your brand loyalty.

You want to make sure when producing your promotional items that they are of high quality. Nothing will lose your loyalty quicker than giving away free products that are junk.

When people receive something for free that is high-quality, they associate your brand with quality. This helps in keeping the first-time buyers of your products with your company forever.

How Will You Use Promotional Items In Your Marketing Campaigns?

It’s clear that the best marketing strategy is to use a mixture of different methods. If you combine a traditional media campaign, with online SEO and mix in free promotional items, you can reach an incredibly wide audience.

If you want help in creating the perfect promotional items for your business, get in touch with us today.

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