Researchers have found that it takes 5 to 7 impressions for brand awareness to truly occur. For this reason, businesses spend thousands of dollars if not millions invested in creating a noteworthy and memorable brand identity. If you are in the early stages of crafting your brand identity or looking to create a new brand […]
Did you know SWAG is an acronym for Stuff We All Get? A swag bag is a tote filled with free samples and promotional items. Swag is a popular way to build brand recognition. You’ll see it at industry events, openings, and festivals. The trick to swag is choosing the right item. Get your swag right and 85% of potential customers remember your […]
There are almost 700,000 construction companies throughout the U.S. right now. That can make it extremely difficult for your construction business to stand out. But there are ways you can do it. You can set up a professional website and fill it with plenty of content. You can also run local TV and radio spots to […]
When businesses talk advertising, they often focus solely on SEO, PPC ads, and other digital methods. After all, almost everyone is online nowadays. Who wouldn’t want to market to such a large crowd? But traditional methods are still viable ways of attracting customers, particularly when you target a local audience. Giving out promotional items like […]
According to the Bureau of Labor Statistics, hand injuries are one of the highest incidences of occupational injuries. With over 137,000 injuries a year only back injuries are more common. Gloves are the personal protective equipment that can make a major difference to workplace safety. Give a boost to your marketing communication while making a difference […]