The purpose of a marketing strategy is to create a competitive advantage by understanding the needs and wants of your customers. When developing your strategy, always remember the four P’s of marketing: product, price, place, and promotion. Businesses shouldn’t try to cut corners during this process and should especially prioritize including promotional products into their […]
What if everything you thought you knew about brand visibility was wrong? Companies big and small throw countless marketing dollars away in an attempt to raise their visibility. But the blunt truth is that some marketing techniques are better for your visibility than others. For maximum brand visibility, you need to master the art of […]
Promotional items are nothing new. Indeed, 80% of people already have anywhere between 1 and 10 promotional products in their possession! The use of branded giveaways as part of a business’ marketing strategy is clearly nothing new. It isn’t hard to understand why, either. These freebies promise to generate brand awareness, drive leads, and even […]
About 10% of small businesses don’t invest in marketing at all. A lack of marketing from a small business might be caused by the owners feeling overwhelmed with how to create a promotional strategy. With no marketing or promotional strategy in place, how is a business supposed to draw in new customers? Some businesses forgoing […]
Construction companies aren’t always the first businesses that come to mind when discussing branding campaigns. They should be though. Branded construction clothing—which many companies already use—is a good way to begin. In today’s Internet marketplace, there are companies waiting to brand anything, from your office pens to your children, by placing your company name and […]